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Consumer behaviour
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The Oxford handbook of identities in organizations
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Identity, Image and Brand
Kärreman, Dan
;
Frandsen, Sanne
- In:
The Oxford handbook of identities in organizations
.
2020
Persistent link: https://www.econbiz.de/10012884621
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Incorporating the creative subject : branding outside-in through identity incentives
Endrissat, Nada
;
Kärreman, Dan
;
Noppeney, Claus
- In:
Human relations
70
(
2017
)
4
,
pp. 488-515
Persistent link: https://www.econbiz.de/10011650358
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