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Co-governance in the consumer engagement process : facilitating multi-beneficial value creation
Röndell, Jimmie G.; Sörhammar, David; Gidhagen, Mikael - In: Journal of strategic marketing 24 (2016) 3/4, pp. 327-345
Persistent link: https://www.econbiz.de/10011592013
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Consumer - firm business relationship and network : the case of "Store" versus Internet
Sörhammar, David - 2008
Persistent link: https://www.econbiz.de/10003740759
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Determinants of digitally instigated insurance relationships
Gidhagen, Mikael; Gebert Persson, Sabine - In: The international journal of bank marketing : IJBM 29 (2011) 7, pp. 517-534
Persistent link: https://www.econbiz.de/10009388878
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Extending the role of consumers : from marketing targets to participants in business networks
Röndell, Jimmie G.; Sörhammar, David - In: Extending the business network approach : new …, (pp. 67-82). 2016
Persistent link: https://www.econbiz.de/10011499883