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An investigation into the cocept of brand love and its proximal and distal covariates
Garg, Ruchi; Mukherjee, Jaydeep; Biswas, Soumendu; … - In: Journal of relationship marketing : innovations & … 15 (2016) 3, pp. 135-153
Persistent link: https://www.econbiz.de/10011633621
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An investigation of antecedents and consequences of brand love in India
Garg, Ruchi; Mukherjee, Jaydeep; Biswas, Soumendu; … - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 179-196
Persistent link: https://www.econbiz.de/10011471545
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Consumer-based determinants of brand love and its consequences : a quantitative research
Garg, Ruchi; Mukherjee, Jaydeep; Biswas, Soumendu - In: International journal of business and emerging markets … 11 (2019) 2, pp. 122-143
Persistent link: https://www.econbiz.de/10012135583