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Consumer behaviour
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How do they know their customers so well?
Davenport, Thomas H.
;
Harris, Jeanne G.
;
Kohli, Ajay Kumar
- In:
Strategies for e-business success
,
(pp. 177-200)
.
2001
Persistent link: https://www.econbiz.de/10001668300
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Local roots and global responsibility : terroir brands and their responsible engagement
Spielmann, Nathalie
;
Williams, Christopher
;
Kohli, Ajay …
- In:
Journal of international marketing
32
(
2024
)
3
,
pp. 65-82
Persistent link: https://www.econbiz.de/10015165203
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