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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
12
Brand management
6
Markenführung
6
Brand
4
Dienstleistungsqualität
4
Markenartikel
4
Service quality
4
Brand extension
3
Markentransfer
3
Beziehungsmarketing
2
Brand image
2
E-SERVAR scale
2
E-service quality variation
2
E-services
2
Internet-Auktion
2
Linguistics
2
Linguistik
2
Markenimage
2
Online auction
2
Relationship marketing
2
Service adaptive behavior
2
Social Web
2
Social web
2
Strategic alliance
2
Strategische Allianz
2
Taiwan
2
Accessibility-diagnosticity framework
1
Advertising effects
1
Arbeitsleistung
1
Arbeitspsychologie
1
Arbeitsverhalten
1
Arbeitszufriedenheit
1
Auction
1
Auction theory
1
Auktion
1
Auktionstheorie
1
Blockchain
1
Brand alliance
1
Brand alliance strategy
1
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English
12
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Bei, Lien-ti
7
Shen, Yung-cheng
4
Chu, Chia-hsien
3
Shen, Yung-Cheng
3
Chen, Ming-Yi
1
Chen, Yen Chun
1
Chen, Yen-chun
1
Chen, Yu-Shan Athena
1
Cheng, Tsung-chi
1
Chou, Cindy Yunhsin
1
Chu, Hsun-Chi
1
Lee, Crystal T.
1
Liao, Shu-ling
1
Liao, Shuling
1
Lin, Heng-Yu
1
Lin, Wen-Ya
1
Lin, Yu-Tse
1
Lou, Yung-Chien
1
Monroe, Kent B.
1
Tsai, Meng-Chun
1
Tsembel, Nomin
1
Wu, Jyun-Yi
1
Wu, Po Han
1
Xia, Kang-Ning
1
Yang, Wei Hao
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Applied economics
1
Electronic commerce research
1
International journal of consumer studies
1
Journal of consumer behaviour : an international research review
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service theory and practice
1
Journal of the Academy of Marketing Science
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The service industries journal
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Total quality management & business excellence
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ECONIS (ZBW)
12
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1
Positioning brand extensions in comparative advertising : an assessment of the roles of comparative brand similarity, comparative claims, and consumer product knowledge
Bei, Lien-ti
;
Chu, Chia-hsien
;
Shen, Yung-cheng
- In:
Journal of marketing communications
17
(
2011
)
4
,
pp. 229-244
Persistent link: https://www.econbiz.de/10009373366
Saved in:
2
Consumer evaluations of brand extension : the roles of case-based reminding on brand-to-brand similiarity
Shen, Yung-cheng
;
Bei, Lien-ti
;
Chu, Chia-hsien
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 91-113
Persistent link: https://www.econbiz.de/10008856894
Saved in:
3
The effects of sales promotion strategy, product appeal and consumer traits on reminder impulse buying behaviour
Liao, Shu-ling
;
Shen, Yung-cheng
;
Chu, Chia-hsien
- In:
International journal of consumer studies
33
(
2009
)
3
,
pp. 274-284
Persistent link: https://www.econbiz.de/10003850065
Saved in:
4
Brand power index : using principal component analysis
Bei, Lien-ti
;
Cheng, Tsung-chi
- In:
Applied economics
45
(
2013
)
19/21
,
pp. 2954-2960
Persistent link: https://www.econbiz.de/10010192345
Saved in:
5
Position matters when we stand together : a linguistic perspective on composite brand extensions
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-ti
;
Monroe, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
Saved in:
6
The effects of hedonic and utilitarian bidding values on e-auction behavior
Bei, Lien-ti
;
Chen, Ming-Yi
- In:
Electronic commerce research
15
(
2015
)
4
,
pp. 483-507
Persistent link: https://www.econbiz.de/10011400945
Saved in:
7
Customer's perceived value of waiting time for service events
Lin, Yu-Tse
;
Xia, Kang-Ning
;
Bei, Lien-ti
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10011294152
Saved in:
8
Free the brand : how a logo frame influences the potentiality of brand extensions
Chen, Yu-Shan Athena
;
Bei, Lien-ti
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 349-364
Persistent link: https://www.econbiz.de/10012060135
Saved in:
9
An integrated model of customer loyalty : an empirical examination in retailing practice
Chen, Yen-chun
;
Shen, Yung-cheng
;
Liao, Shuling
- In:
The service industries journal
29
(
2009
)
3/4
,
pp. 267-280
Persistent link: https://www.econbiz.de/10003870587
Saved in:
10
A case study on attitude towards online auction use applying quantile regression analysis
Chen, Yen Chun
;
Chu, Hsun-Chi
;
Wu, Jyun-Yi
;
Tsembel, Nomin
- In:
Total quality management & business excellence
30
(
2019
)
8
,
pp. 872-892
Persistent link: https://www.econbiz.de/10012199793
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