Narrow search
Showing 1 - 4 of 4
Cover Image
Which types of multi-stage marketing increase direct customers' willingness-to-pay? : evidence from a scenario-based experiment in a B2B setting
Geiger, Ingmar; Dost, Florian; Schönhoff, Alejandro-Marcel - In: Industrial marketing management : the international … 47 (2015), pp. 175-189
Persistent link: https://www.econbiz.de/10011313546
Cover Image
Value-based pricing in competitive situations with the help of multi-product price response maps
Dost, Florian; Geiger, Ingmar - In: Journal of business research : JBR 76 (2017), pp. 219-236
Persistent link: https://www.econbiz.de/10011713628
Cover Image
Customer acceptance of tradable service contracts
Geiger, Ingmar; Kluckert, Manuel; Kleinaltenkamp, Michael - In: Journal of business economics : JBE 87 (2017) 2, pp. 155-183
Persistent link: https://www.econbiz.de/10011707316
Cover Image
Kunde trifft Marke : Wettbewerbsvorteile durch wertebasierte Segmentierung mit dem RB Profiler
Posdorf, Dorit - In: Zielgruppen im Konsumentenmarketing : …, (pp. 121-134). 2014
Persistent link: https://www.econbiz.de/10010246152