Independent of the left-right model of ideological structure, genetically modified organisms (GMOs) in food and agriculture are resented across the political spectrum in Switzerland. In the absence of any real experience with genetically modified (GM) food but faced with continuous exposure to...

People often form good intentions that never reach fruition. New Year's resolutions, promises, and assurances are often quickly forgotten before they have a chance to influence behavior. Intentions are particularly ineffective when forgetting, procrastination, or distraction from other goals or...

A majority of consumers say they would be willing to pay extra for products made in workplaces with fair labor standards. But as yet there is no clear evidence that consumers would actually behave in this fashion and pay a substantial premium for ethically labeled goods. We provide new evidence...

We provide new evidence on consumer demand for ethical products from experiments conducted in a U.S. grocery store chain. We find that sales of the two most popular coffees rose by almost 10% when they carried a Fair Trade label as compared to a generic placebo label. Demand for the higher...