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Despite the increasing research on host community perceptions toward tourism development, there is limited research on small island developing states (SIDS). This study aims to investigate the residents' attitudes toward tourism development in Mauritius, a small island developing state. Using a...
Persistent link: https://www.econbiz.de/10013113701
with perceived product quality, purchase intention, and product attitude as the variables used to measure consumers’ buying … (Malaysia = 46.7%, Nigeria = 35%), purchase intention (Malaysia = 46%, Nigeria = 47.3%), and product attitude (Malaysia = 39 …
Persistent link: https://www.econbiz.de/10012820842
the consumer attitude towards it. The afore-mentioned aim has been achieved by presenting the results of experimental … company does not lead to a more favourable consumer attitude towards it. The results obtained show that when undertaking a … social programme, which is not consistent with the company's actions to date, the attitude towards it can even become worse …
Persistent link: https://www.econbiz.de/10009244087
provide an analysis of the statistical significance of Instagram likes on consumer attitude and purchase intention on a linked … Instagram likes on consumer attitude and purchase intention. Currently, due to the relatively recent use of the app for business … and marketing purposes, there is a very limited amount of research on consumers' involvement and attitude on Instagram and …
Persistent link: https://www.econbiz.de/10014466516
Consumer reviews may reflect not only perceived quality but also the difference between quality and price (perceived value). In markets where product prices change frequently, these price-influenced reviews may be biased as a signal of product quality when used by consumers possessing no...
Persistent link: https://www.econbiz.de/10014213970
Purpose: The Bass model was created to analyse the product life cycle (PLC) in order to help sales and marketing departments in their business decision making. The purpose of this paper is to analyse the diferences between the clients assisted and sales variables, to discover which of the two...
Persistent link: https://www.econbiz.de/10011946160
attitude and subjective norms. Limitations of this study are the fact that in our questionnaire we were interested in how the …
Persistent link: https://www.econbiz.de/10012384118
This paper focuses on the concept of country-of-origin and its effects on consumers’ product evaluation process. Given the increasingly competition in the context of a global market, nowadays it has become a difficult task to create and maintain a sustainable competitive advantage. Consumers...
Persistent link: https://www.econbiz.de/10011079569
study the relationships between consumer perceptions of risk and trust and the attitude towards purchasing at a consumer … empirical study is conducted to explore the relationships between the risk and trust types and consumer purchase attitude. The …
Persistent link: https://www.econbiz.de/10010783115
study the relationships between consumer perceptions of risk and trust and the attitude towards purchasing at a consumer … empirical study is conducted to explore the relationships between the risk and trust types and consumer purchase attitude. The …
Persistent link: https://www.econbiz.de/10005150564