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~subject:"Consumer behaviour"
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A Content Analysis of the Jour...
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Consumer behaviour
Sportmarketing
19
Sports marketing
19
Sport
17
Sports
16
Professional sports
14
Profisport
14
Konsumentenverhalten
11
Sport event
6
Sport organization
6
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6
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6
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6
Sportökonomik
6
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6
Welt
5
World
5
Social Web
4
Social web
4
Sport management
4
Sportmanagement
4
Website
4
Advertising effects
3
Arbeitsgruppe
3
Beziehungsmarketing
3
Big event
3
Brand image
3
Cognition
3
Customer satisfaction
3
Emotion
3
Football
3
Fußball
3
Großveranstaltung
3
Impact assessment
3
Kognition
3
Kundenzufriedenheit
3
Markenimage
3
Relationship marketing
3
South Korea
3
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11
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English
11
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Pedersen, Paul M.
11
Ahn, Taesoo
4
Suh, Young Ik
4
Lim, Choong Hoon
3
Byon, Kevin K.
2
Lee, Jin Kyun
2
Clavio, Galen
1
Hong, Moonki
1
Kim, Kyungyeol
1
Lee, Min Kyo
1
Lee, Minkyo
1
Lovell, M. David
1
Potter, Robert F.
1
Ryu, Sangyoon
1
Song, Hyunseok
1
Walsh, Patrick
1
Williams, Antonio S.
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Yi, U-yŏng
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International journal of sports marketing & sponsorship
4
Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
European Sport management quarterly : ESMQ
1
International journal of sport management and marketing : IJSMM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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ECONIS (ZBW)
11
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1
Participants' service quality perceptions of fantasy sports websites : the relationship between service quality, customer satisfaction, attitude, and actual usage
Suh, Young Ik
;
Pedersen, Paul M.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
2
,
pp. 78-87
Persistent link: https://www.econbiz.de/10008651178
Saved in:
2
Examining the effects of team identification, e-service quality (e-SQ) and satisfaction on intention to revisit sports websites
Suh, Young Ik
;
Ahn, Taesoo
;
Pedersen, Paul M.
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
4
,
pp. 261-278
Persistent link: https://www.econbiz.de/10010195355
Saved in:
3
Sport fans and their teams' redesigned logos : an examination of the moderating effect of team identification on attitude and purchase intention of team-logoed merchandise
Ahn, Taesoo
;
Suh, Young Ik
;
Lee, Jin Kyun
;
Pedersen, Paul M.
- In:
Journal of sport management : the official journal of …
27
(
2013
)
1
,
pp. 11-23
Persistent link: https://www.econbiz.de/10009719730
Saved in:
4
Effects of perceived interactivity and web organization on user attitudes
Ahn, Taesoo
;
Hong, Moonki
;
Pedersen, Paul M.
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
2
,
pp. 111-128
Persistent link: https://www.econbiz.de/10010376562
Saved in:
5
Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisement
Lim, Choong Hoon
;
Yi, U-yŏng
;
Pedersen, Paul M.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
Saved in:
6
Understanding purchasing intentions in secondary sport ticket websites
Ahn, Taesoo
;
Suh, Young Ik
;
Lee, Jin Kyun
;
Pedersen, Paul M.
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 40-54
Persistent link: https://www.econbiz.de/10010489113
Saved in:
7
The effect of Twitter on sports fans' information processing : an analysis of the controversial referee's decision in the 2012 London Olympic Games
Lee, Min Kyo
;
Ryu, Sangyoon
;
Clavio, Galen
;
Lovell, M. David
- In:
International journal of sport management and marketing …
15
(
2014
)
3/4
,
pp. 102-119
Persistent link: https://www.econbiz.de/10011541862
Saved in:
8
The effectiveness of advertising embedded in televised sport programming : how team performance influences attitude formation
Lee, Minkyo
;
Potter, Robert F.
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10012000628
Saved in:
9
Brand associations in the fitness segment of the sports industry in the United States : extending spectator sports branding conceptualisations and dimensions to participatory
Williams, Antonio S.
;
Pedersen, Paul M.
;
Walsh, Patrick
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
1
,
pp. 34-50
Persistent link: https://www.econbiz.de/10009685014
Saved in:
10
Coping as a mediation mechanism between severity of spectator dysfunctional behavior and revisit intention : the moderating effects of self-construal in sport consumption
Kim, Kyungyeol
;
Byon, Kevin K.
;
Pedersen, Paul M.
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10012173435
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