Purpose – The aim of this study is to determine the factors affecting the consumer preferences and behaviour in the children's clothing market in Turkey, a country where the majority of the population is under 18 years old. Design/methodology/approach – Whilst the study investigated the...

Purpose – The purpose of the study is to examine the personal, situational and socio‐demographic factors influencing consumer information search strategies whilst Christmas shopping in a religiously‐diverse Middle Eastern country: Lebanon. Design/methodology/approach – A structured...