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The effect of mere touch on perceived ownership

Peck, Joann; Shu, Suzanne B. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 3, pp. 434-447

Persistent link: https://www.econbiz.de/10003895835

Caring for the commons : using psychological ownership to enhance stewardship behavior for public goods

Peck, Joann; Kirk, Colleen P.; Luangrath, Andrea W.; … - In: Journal of marketing 85 (2021) 2, pp. 33-49

Persistent link: https://www.econbiz.de/10012485581

The Effect of Mere Touch on Perceived Ownership

Peck, Joann; Shu, Suzanne B. - 2009

This research finds that merely touching an object results in an increase in perceived ownership of that object. For non-owners, or buyers, perceived ownership can be increased with either mere touch or with imagery encouraging touch. Perceived ownership can also be increased through touch for...

Persistent link: https://www.econbiz.de/10014210388

What motivates social security claiming age intentions? : testing behaviorally informed interventions alongside individual differences

Greenberg, Adam Eric; Hershfield, Hal; Shu, Suzanne B.; … - In: Journal of marketing research 60 (2023) 6, pp. 1052-1070

Persistent link: https://www.econbiz.de/10014427266

Procrastination of enjoyable experiences

Shu, Suzanne B.; Gneezy, Ayelet - In: Journal of marketing research : JMR 47 (2010) 5, pp. 933-944

Persistent link: https://www.econbiz.de/10008666363

When three charms but four alarms : identifying the optimal number of claims in persuasion settings

Shu, Suzanne B.; Carlson, Kurt A. - In: Journal of marketing 78 (2014) 1, pp. 127-139

Persistent link: https://www.econbiz.de/10010250058

When and how aesthetics influences financial decisions

Townsend, Claudia; Shu, Suzanne B. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 452-458

Persistent link: https://www.econbiz.de/10008728826

Consumer preferences for annuity attributes : beyond net present value

Shu, Suzanne B.; Zeithammer, Robert; Payne, John W. - In: Journal of marketing research : JMR 53 (2016) 2, pp. 240-262

Persistent link: https://www.econbiz.de/10011485322

Evolution of consumption : a psychological ownership framework

Morewedge, Carey K.; Monga, Ashwani; Palmatier, Robert W.; … - In: Journal of marketing 85 (2021) 1, pp. 196-218

Persistent link: https://www.econbiz.de/10012391438

Consumer decisions with artificially intelligent voice assistants

Dellaert, Benedict G. C.; Shu, Suzanne B.; Arentze, Theo; … - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 335-347

Persistent link: https://www.econbiz.de/10012417688