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The length of brand names influences the expectation of healthiness in foods and preference for healthy foods

Motoki, Kosuke; Pathak, Abhishek - In: Psychology & marketing 40 (2023) 9, pp. 1850-1862

Persistent link: https://www.econbiz.de/10014338329

Healthy food behavior and celebrity endorsement for healthy food brands : a study of Indian housewives

Dutta, Kirti; Singh, Swati - In: The IUP journal of brand management : IJBRM 10 (2013) 3, pp. 33-46

Persistent link: https://www.econbiz.de/10010203627

Imagine yourself being healthy : the mental simulation effect of advertisements on healthy menu promotion

Jeong, EunHa; Jang, Soocheong (Shawn) - In: International journal of hospitality management 53 (2016), pp. 81-93

Persistent link: https://www.econbiz.de/10011443033

Nutri-Score Vs. Nutrition Claim : the effects of incongruent front-of-pack nutritional information on consumer perceptions of product healthiness, brand attitude, and purchase intention

Janssen, Loes; Bogaert, Eline A. M. - In: Journal of food products marketing : innovations in … 29 (2023) 2/3, pp. 69-81

Persistent link: https://www.econbiz.de/10014289609

Healthy Food Behavior and Celebrity Endorsement for Healthy Food Brands : A Study of Indian Housewives

Dutta, Kirti; Singh, Swati - 2014

Use of celebrity to endorse brands is a concept that has been well applied by a number of players. The celebrities have a rub-off effect on the brand and help in attaining the desired position in the mind of the consumers. The paper explores how celebrity endorsers can be employed by the healthy...

Persistent link: https://www.econbiz.de/10014149724

Health halos : how nutrition claims influence food consumption for overweight and normal weight people

Wansink, Brian (contributor); Chandon, Pierre (contributor) - 2005

Persistent link: https://www.econbiz.de/10003364661

Product and branding ethics

Parguel, Béatrice; Monnot, Elisa - In: The SAGE handbook of marketing ethics, (pp. 385-398). 2021

Persistent link: https://www.econbiz.de/10012306272

How do consumers reconcile positive and negative CSR-related information to form an ethical brand perception? : a mixed method inquiry

Brunk, Katja H.; De Boer, Cara - In: Journal of business ethics : JBE 161 (2020) 2, pp. 443-458

Persistent link: https://www.econbiz.de/10012207534

Consumer demand for cholesterol-lowering enhanced margarine products

Huffman, Sonya Kostova; Jensen, Helen H.; Tegene, Abebayehu - In: Acta agriculturae Scandinavica / C : an official … 7 (2010) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10008810820

Development of functional food with the participation of the consumer : motivators for consumption of functional products

Kraus, Artur - In: International journal of consumer studies 39 (2015) 1, pp. 2-11

Persistent link: https://www.econbiz.de/10011296985