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How consumer expertise moderates the relationship between materialism and attitude toward advertising
Osmonbekov, Talai
;
Gregory, Brian T.
;
Brown, Willam
; …
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
4
,
pp. 321-327
Persistent link: https://www.econbiz.de/10003919501
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