How do online shoppers use their electronic shopping carts (e-carts)? Further, why would n online consumer be motivated to place an item in their electronic (e-cart), only to abandon it? Ecart abandonment refers to “consumers' placement of item(s) in their online shopping cart without making a...

Despite placing items in virtual shopping carts, online shoppers frequently abandon their online carts. We identify the cognitive and behavioral reasons behind the rampant cart abandonment. Common wisdom blames breakdowns on the e-purchase stage, such as privacy concerns and frustration with a...