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Getting a feel for price affect : a conceptual framework and empirical investigation of consumers' emotional responses to price information
Peine, Klaus; Heitmann, Mark; Herrmann, Andreas - In: Psychology & marketing 26 (2009) 1, pp. 39-66
Persistent link: https://www.econbiz.de/10003812196
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The influence of stimulus ambiguity on category and attitude formation
Uekermann, Frauke; Herrmann, Andreas; Wentzel, Daniel; … - In: Review of managerial science 4 (2010) 1, pp. 33-52
Persistent link: https://www.econbiz.de/10003956490
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Product design for the long run : consumer responses to typical and atypical designs at different stages of exposure
Landwehr, Jan Rüdiger; Wentzel, Daniel; Herrmann, Andreas - In: Journal of marketing 77 (2013) 5, pp. 92-107
Persistent link: https://www.econbiz.de/10009793055
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The tipping point of design : how product design and brands interact to affect consumers' preferences
Landwehr, Jan R.; Wentzel, Daniel; Herrmann, Andreas - In: Psychology & marketing 29 (2012) 6, pp. 422-433
Persistent link: https://www.econbiz.de/10009554787
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Preisbeurteilung bei mehrdimensionaler Preisstellung
Herrmann, Andreas - In: Jahrbuch der Absatz- und Verbrauchsforschung 44 (1998) 1, pp. 47-64
Persistent link: https://www.econbiz.de/10001242750
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Behavioral pricing : Erklärungs- und Operationalisierungsansätze des Referenzpreiskonzepts
Wricke, Martin; Herrmann, Andreas; Huber, Frank - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 29 (2000) 12, pp. 692-697
Persistent link: https://www.econbiz.de/10001535607
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Erklärungsansätze zur Dynamik des Vergleichsmaßstabs im Rahmen des Lücken-Modells der Kundenzufriedenheit
Herrmann, Andreas; Seilheimer, Christian - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 29 (2000) 1, pp. 14-20
Persistent link: https://www.econbiz.de/10001440856
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Evaluating multidimensional prices in the bundling context
Herrmann, Andreas; Wricke, Martin - In: Optimal bundling : marketing strategies for improving …, (pp. 237-251). 1999
Persistent link: https://www.econbiz.de/10001425135
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Product and service bundling decisions and their effects on purchase intention
Herrmann, Andreas; Huber, Frank; Higie Coulter, Robin - In: Optimal bundling : marketing strategies for improving …, (pp. 253-267). 1999
Persistent link: https://www.econbiz.de/10001425139