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Consumer receptiveness to international retail market entry

Alexander, Nicholas; Doherty, Anne Marie; Carpenter, … - In: International Journal of Retail & Distribution Management 38 (2010) 3, pp. 160-172

Purpose – The purpose of this paper is to provide a suggested framework for improving the understanding of consumer receptiveness to incoming international retailers. The consumer perception of country of origin against consumer receptiveness index (CRI) is proposed as a method to explore the...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014803466

Consumer receptiveness to international retail market entry

Alexander, Nicholas; Doherty, Anne Marie; Carpenter, … - In: International journal of retail & distribution management 38 (2010) 2/3, pp. 160-172

Persistent link: https://ebvufind01.dmz1.zbw.eu/10003964439

Consumer demographics, ethnocentrism, cultural values, and acculturation to the global consumer culture : a retail perspective

Carpenter, Jason M.; Moore, Marguerite; Alexander, Nicholas - In: Journal of marketing management : MM 29 (2013) 3/4, pp. 271-291

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009761882

Acculturation to the global consumer culture : a generational cohort comparison

Carpenter, Jason; Moore, Marguerite; Doherty, Anne Marie; … - In: Journal of strategic marketing 20 (2012) 5, pp. 411-423

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009657386

Overcoming institutional voids : maisons spéciales and the internationalisation of proto-modern brands

Alexander, Nicholas; Doherty, Anne Marie - In: Business history 63 (2021) 7, pp. 1079-1112

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012624107

Transformational retailing and the emergence of a modern brand : Liberty of London : 1875-1900

Alexander, Nicholas; Doherty, Anne Marie; Cronin, James - In: History of retailing and consumption 6 (2020) 2, pp. 78-96

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012439950

The anthropomorphic brand logo and its effect on perceived functional performance

Daryanto, Ahmad; Alexander, Nicholas; Kartika, Gilang - In: The journal of brand management : an international journal 29 (2022) 3, pp. 287-300

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013270424

Theorising brand aura

Alexander, Nicholas; Doherty, Anne Marie - In: Journal of service management 34 (2023) 1, pp. 126-146

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013537619