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Breaking up with your bank : the role of competitors' effective advertising in customer switching intention
Zhao, Cong - In: Total quality management & business excellence 36 (2025) 1/2, pp. 59-77
Persistent link: https://www.econbiz.de/10015178467
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An exploration of omni-channel retail from a three-party evolutionary game perspective : brand strength vs. platform stream
Zhao, Chuan; Guo, Ziyang; He, Mingke; Wang, Kun - In: Managerial and decision economics : MDE ; the … 45 (2024) 7, pp. 5020-5039
Persistent link: https://www.econbiz.de/10015159474
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Service failure and negative Word-of-Mouth in Chinese retail banking : a moderated-mediation approach
Zhao, Cong; Noman, Abu Hanifa Md.; Abedin, Mohammad Zoynul - In: International journal of bank marketing 43 (2025) 1, pp. 82-105
Persistent link: https://www.econbiz.de/10015202508
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Effects of online reviews and competition on quality and pricing strategies
Zhao, Cui; Wang, Xiaojun; Xiao, Yongbo; Sheng, Jie - In: Production and operations management : the flagship … 31 (2022) 10, pp. 3840-3858
Persistent link: https://www.econbiz.de/10013419408
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Exploring the reasons for bank-switching behavior in retail banking
Zhao, Cong; Noman, Abu Hanifa Md.; Asiaei, Kaveh - In: International journal of bank marketing 40 (2022) 2, pp. 242-262
Persistent link: https://www.econbiz.de/10013165362
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Bank's service failures and bank customers' switching behavior : does bank reputation matter?
Zhao, Cong; Noman, Abu Hanifa Md.; Hassan, M. Kabir - In: International journal of bank marketing 41 (2023) 3, pp. 550-571
Persistent link: https://www.econbiz.de/10014267105