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Targeting effectiveness of mobile coupons : from exposure to purchase

Chu, Wujin; Joo, Jaewoo - In: Journal of marketing analytics : JMA 12 (2024) 2, pp. 342-354

Persistent link: https://www.econbiz.de/10015137914

The effect of the dispersion of review ratings on evaluations of hedonic versus utilitarian products

Chu, Wujin; Roh, Minjung; Park, Kiwan - In: International journal of electronic commerce : IJEC 19 (2014/2015) 2, pp. 95-125

Persistent link: https://www.econbiz.de/10011433897

The effects of customers' perceived relational benefits on the customer perception of service innovation at service centers for IT products : the mediating role of customer participation

Chu, Wujin; Kang, Minjeong - In: Inventi impact: supply chain & logistics (2016) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10011576107

Fairness perception of ancillary fees : industry differences and communication strategies

Chu, Wujin; Lee, Jeongmin; Baumann, Christoph; Kang, … - In: Journal of retailing and consumer services 55 (2020), pp. 1-11

Persistent link: https://www.econbiz.de/10012268975

The effect of cultural and psychological characteristics on the purchase behavior and satisfaction of electric vehicles : a comparative study of US and China

Song, Mee Ryoung; Chu, Wujin; Im, Meeja - In: International journal of consumer studies 46 (2022) 1, pp. 345-364

Persistent link: https://www.econbiz.de/10012808036

Adoption of environment-friendly cars : direct vis-à-vis mediated effects of government incentives and consumers' environmental concern across global car markets

Chu, Wujin; Baumann, Christoph; Hamin, Hamin; Hoadley, Susan - In: Journal of global marketing 31 (2018) 4, pp. 282-291

Persistent link: https://www.econbiz.de/10011963140

The effect of message features on donations in donation-based crowdfunding

Jang, Hyunkyu; Chu, Wujin - In: Journal of consumer behaviour 21 (2022) 6, pp. 1464-1477

Persistent link: https://www.econbiz.de/10013461164

Enhancing consumer evaluation of new products : the role of innovation newness and communication strategy

Lee, Juyon; Chu, Wujin; Roy, Rajat - In: Journal of business research : JBR 182 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10015125215

The effect of adding focal-goal similar versus dissimilar attributes on convergence product purchase decision : the role of relational and item-specific elaboration style

Lee, Juyon; Chu, Wujin - In: Journal of consumer behaviour 21 (2022) 2, pp. 296-309

Persistent link: https://www.econbiz.de/10013177821

The Psychology Behind Design : A Marketing Perspective

Lee, Jeongmin; Chu, Wujin; Baumann, Christoph - 2024

The Symphony Of Equilibrium -- Whispers Of Change: Nudge For The Better -- Without Charlie's Angels, We Can Be Happier: The Comparison Conundrum -- The Bragging Spectrum From Wealth To Altruism: Signaling By Consumption -- Eyes Wide Open: How Visuals Shape Minds -- The Self-Centric Universe:...

Persistent link: https://www.econbiz.de/10014577564