The proliferation of retail loyalty schemes has been one of the most marked features of retail marketing in the 1990s. Many retailers have one in some guise or other. Their sheer volume has meant that some have begun to question whether there is a limit to loyalty. Presents results from...

Reports on an investigation of the buying behaviour of air freight forwarders and tests the validity of one particular model of buying behaviour. The dominant buyclass in freight forwarding is seen to be a modified rebuy and the model is seen to be appropriate. The significance of service rather...

Purpose – The purpose of this paper is to investigate store‐switching behaviours for main food‐shopping consequent on a change in operator for a major superstore; to relate results to previous research findings on store‐switching levels; and to use the results to emphasise new directions...

Faced with dwindling resources and the challenge of climate change, companies are seeking to enhance production while consuming fewer resources. At the same time, consumers are altering their behaviors by seeking local production or bulk buying products. Retailers, as boundary spanners between...