Purpose – The purpose of this paper is to investigate the engagement of Australian consumers when buying and drinking Champagne. Design/methodology/approach – The paper identified seven variables a priori that were expected to influence consumers' decisions and then used exploratory...

Purpose – The purpose of this research is to develop and test a Thai model for societal marketing's impact on consumer's attitudes toward a corporate image. Design/methodology/approach – A preliminary model was developed from the existing literature, followed by exploratory research...

Purpose – The purpose of this paper is to describe research which tested a Thai model of cause‐related marketing's impact on corporate image. Design/methodology/approach – Data were gathered from 1,071 participants in an established award winning cause‐related program in Thailand and...

Purpose – This paper aims to explore the drivers and barriers to seafood consumption in Australia and to investigate attitudes toward pre‐packaged fresh chilled seafood products. Design/methodology/approach – A two‐stage study of seafood consumption in Australia was conducted comprising...