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Consumer behaviour
Food Consumption/Nutrition/Food Safety
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Brand management
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carbonated soft drink
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demographic segmentation
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International journal of sports marketing & sponsorship
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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Psychometric comparability of brand personality scale : assessing brand personalty matching between sports and corporate sponsors by using the congenerity test
Cho, Sungho
;
Kang, Joon Ho
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
4
,
pp. 295-312
Persistent link: https://www.econbiz.de/10009615119
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2
Political Identity, Risk Perception, and Sport Participation: Conditional Process Analysis of Golfers’ Revisit Intent During the COVID Pandemic
Cho, Sungho
;
Kwak, Dae Hee
;
Lee, J. Lucy
;
Won, June
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 150-161
Persistent link: https://www.econbiz.de/10014315789
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