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~subject:"Consumer behaviour"
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The ecology of the marketplace...
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Consumer behaviour
Konsumentenverhalten
40
Marketing theory
30
Marketingtheorie
26
Marketing
22
Women
10
Market research
8
Gender
7
Frauenbewegung
6
Marketing management
6
Marktforschung
6
Women's movement
6
Advertising
5
Critical Management Studies
5
Critical management studies
5
Frauen
5
Gender Economics
5
Gender economics
5
History
5
Religion
5
Theorie
5
Theory
5
Welt
5
World
5
Gender discrimination
4
Geschlechterdiskriminierung
4
Großbritannien
4
Marketing history
4
United Kingdom
4
Verbraucherverhalten
4
Weibliche Arbeitskräfte
4
Women workers
4
Advertising practice
3
Criticism
3
Einzelhandel
3
Ethnologie
3
Ethnology
3
Female contributors to marketing
3
Feminism
3
Gender studies
3
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Undetermined
17
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3
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Article
33
Book / Working Paper
10
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Article in journal
21
Aufsatz in Zeitschrift
21
Aufsatz im Buch
9
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9
Aufsatzsammlung
3
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2
Fallstudie
2
Lehrbuch
2
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2
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2
research-article
2
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1
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1
viewpoint
1
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Language
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English
43
Author
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Maclaran, Pauline
28
Chatzidakis, Andreas
7
Stevens, Lorna
7
Cova, Véronique
6
Parsons, Elizabeth
6
Borghini, Stefania
5
Cova, Bernard
5
Rinallo, Diego
5
Bonnin, Gaël
3
Bradshaw, Alan
3
Takhar-Lail, Amandeep
3
Broderick, Anne
2
Brown, Stephen
2
Golfetto, Francesca
2
Goudey, Alain
2
Kravets, Olga
2
Scott, Linda
2
Sherry, John F.
2
Valette-Florence, Pierre
2
Visconti, Luca M.
2
Ashman, Rachel
1
Bettany, Shona
1
Bádéjọ́, Folúké
1
Capeau, Fanny
1
Carù, Antonella
1
Catterall, Miriam
1
Curasi, Carolyn Folkman
1
Diamond, Nina
1
Dibb, Sally
1
Didi Alaoui, Mohamed
1
Gordon, Ross
1
Hogg, Margaret
1
Hogg, Margaret K.
1
Joy, Annamma
1
MacLaran, Pauline
1
McGrath, Mary Ann
1
Minowa, Yuko
1
Muñiz, Albert
1
Pettigrew, Simone
1
Spotswood, Fiona
1
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Journal of marketing management : MM
4
Journal of business research : JBR
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of retailing and consumer services
2
Routledge companions in business, management and marketing
2
Consumer culture theory
1
European Journal of Marketing
1
Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]
1
Gender, culture, and consumer behavior
1
Gendering theory in marketing and consumer research
1
Journal of Business & Industrial Marketing
1
Journal of Historical Research in Marketing
1
Journal of consumer behaviour : an international research review
1
Journal of retailing
1
Marketing theory
1
Motherhoods, markets and consumption : the making of mothers in contemporary Western cultures
1
Multicultural perspectives in customer behaviour
1
Routledge Interpretive Marketing Research
1
Routledge Interpretive Marketing Research Ser.
1
Routledge interpretive marketing research
1
SAGE library in marketing
1
Strategic market creation : a new perspective on marketing and innovation management
1
The SAGE handbook of marketing theory
1
The evolution of brands : from signals of quality to storehouses of trust
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
40
Other ZBW resources
3
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1
Feminism's fourth wave : a research agenda for marketing and consumer research
Maclaran, Pauline
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1732-1738
Persistent link: https://www.econbiz.de/10011407860
Saved in:
2
Cultural influences on representations of the consumer in marketing theory
Maclaran, Pauline
;
Hogg, Margaret K.
;
Bradshaw, Alan
- In:
The SAGE handbook of marketing theory
,
(pp. 332-352)
.
2010
Persistent link: https://www.econbiz.de/10003923156
Saved in:
3
Mothers and their empty nests : employing consumption practices to negotiate a major life transition
Curasi, Carolyn Folkman
;
Maclaran, Pauline
;
Hogg, Margaret
- In:
Motherhoods, markets and consumption : the making of …
,
(pp. 171-182)
.
2014
Persistent link: https://www.econbiz.de/10010254735
Saved in:
4
Rethinking consumer culture theory from the postmodern to the communist horizon
Cova, Bernard
;
Maclaran, Pauline
;
Bradshaw, Alan
- In:
Marketing theory
13
(
2013
)
2
,
pp. 213-225
Persistent link: https://www.econbiz.de/10009762723
Saved in:
5
Bollywood cinema's global reach : consuming the "Diasporic consciousness"
Takhar-Lail, Amandeep
;
Maclaran, Pauline
;
Stevens, Lorna
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
3
,
pp. 266-279
Persistent link: https://www.econbiz.de/10009621046
Saved in:
6
Consuming Bollywood : young Sikhs social comparisons with heroes and heroines in Indian films
Takhar-Lail, Amandeep
;
Maclaran, Pauline
;
Parsons, Elizabeth
- In:
Multicultural perspectives in customer behaviour
,
(pp. 65-80)
.
2014
Persistent link: https://www.econbiz.de/10010399250
Saved in:
7
Consuming Bollywood : young Sikhs social comparisons with heroes and heroines in Indian films
Takhar-Lail, Amandeep
;
Maclaran, Pauline
;
Parsons, Elizabeth
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1057-1073
Persistent link: https://www.econbiz.de/10008757655
Saved in:
8
Researchers' introspection for multi-sited ethnographers : a xenoheteroglossic autoethnography
Minowa, Yuko
;
Visconti, Luca M.
;
Maclaran, Pauline
- In:
Journal of business research : JBR
65
(
2012
)
4
,
pp. 483-489
Persistent link: https://www.econbiz.de/10009512751
Saved in:
9
The carnal feminine : consuming representations of womanhood in a contemporary media text
Stevens, Lorna
;
Maclaran, Pauline
- In:
Gender, culture, and consumer behavior
,
(pp. 63-86)
.
2012
Persistent link: https://www.econbiz.de/10009544245
Saved in:
10
Heterotopian space and the utopics of ethical and green consumption
Chatzidakis, Andreas
;
Maclaran, Pauline
;
Bradshaw, Alan
- In:
Journal of marketing management : MM
28
(
2012
)
3/4
,
pp. 494-515
Persistent link: https://www.econbiz.de/10009545941
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