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Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture

Arora, Anshu; McIntyre, John R.; Wu, Jun; Arora, Amit - In: Journal of international consumer marketing 27 (2015) 1, pp. 3-26

Persistent link: https://www.econbiz.de/10010513857

Do stereotypes ignite polysemy and strengthen consumer-based brand equity?

Arora, Anshu; Wu, Jun; Brown, Ulysses J., III. - In: Journal of promotion management : JPM 21 (2015) 5, pp. 531-547

Persistent link: https://www.econbiz.de/10011433540

Experience the "ambience" : testing perceptions of ambient advertising innovations between the United States and Indian consumers

Wu, Jun; Arora, Anshu; Arora, Amit - In: International journal of emerging markets 11 (2016) 2, pp. 148-174

Persistent link: https://www.econbiz.de/10011587827

Miu Miu diffuses Prada : coupling country-of-origin versus country-of-manufacture effects with brand authenticity and contagion

Arora, Anshu; Wu, Jun; Arora, Amit; Bacouël-Jentjens, … - In: Journal of international consumer marketing 28 (2016) 4, pp. 228-250

Persistent link: https://www.econbiz.de/10011529897

How does renqing influence purchase intentions in the Chinese business-to-business context?

Zhang, Xun; Xu, Biao; Wu, Jun - In: The journal of business & industrial marketing 37 (2022) 1, pp. 78-90

Persistent link: https://www.econbiz.de/10012797101

Consumer perceptions of factors affecting online shopping behavior : an empirical evidence from foreign students in China

Siyal, Musrat; Siyal, Saeed; Wu, Jun; Debajyoti Pal; … - In: Journal of electronic commerce in organizations : the … 19 (2021) 2, pp. 1-16

Persistent link: https://www.econbiz.de/10012519972

Improved Transportation Networks Facilitate Adaptation to Pollution and Temperature Extremes

Barwick, Panle Jia; Donaldson, Dave; Li, Shanjun; Lin, … - 2022

The social costs of pollution and climate change hinge critically on humans’ ability to adapt. Based on transaction records from the world’s largest payment network, this research compiles daily travel flows and documents that China’s rapid expansion of high-speed railways (HSR)...

Persistent link: https://www.econbiz.de/10014030025

The effect of repeat purchase information in electronic word-of-mouth (eWOM) on purchase intention

Li, Shang; Chen, Jie; Chen, Yiwen - In: Journal of consumer behaviour 22 (2023) 6, pp. 1493-1508

Persistent link: https://www.econbiz.de/10014440226

Eliciting positive emotion through strategic responses to COVID-19 crisis : evidence from the tourism sector

Li, Shuyang; Wang, Yichuan; Filieri, Raffaele; Zhu, Yuzhen - In: Tourism management : research, policies, practice 90 (2022), pp. 1-14

Persistent link: https://www.econbiz.de/10013326616

Can positive online social cues always reduce user avoidance of sponsored search results?

Deng, Honglin; Wang, Weiquan; Li, Siyuan; Lim, Kai Hin - In: MIS quarterly 46 (2022) 1, pp. 35-70

Persistent link: https://www.econbiz.de/10013286174