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Emotional branding pays off
Rossiter, John R.; Bellman, Steve - In: Journal of advertising research 52 (2012) 3, pp. 291-296
Persistent link: https://www.econbiz.de/10009663645
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"Spending power" and the subjective discretionary income (SDI) scale
Rossiter, John R. - 1994
Persistent link: https://www.econbiz.de/10000896820
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A new measure of social classes
Rossiter, John R. - In: Journal of consumer behaviour : an international … 11 (2012) 2, pp. 89-93
Persistent link: https://www.econbiz.de/10009548840
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"Branding" explanied : defining and measuring brand awareness and brand attitude
Rossiter, John R. - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 533-540
Persistent link: https://www.econbiz.de/10010462635
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Consumer protocol evidence against Ehrenberg's "stochastic" theory of brand associations
Rossiter, John R. - In: Australasian marketing journal 18 (2010) 1, pp. 36-40
Persistent link: https://www.econbiz.de/10003940461
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"Sugary drinks" and graphic warning labels : critique of a recent U.S. study of parents' beverage choices for their children
Rossiter, John R. - In: Journal of consumer behaviour 22 (2023) 1, pp. 170-176
Persistent link: https://www.econbiz.de/10014251212
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A new conceptualization of ethnicity in consumer behaviour
Rossiter, John R.; Chan, Alvin M. - 1995
Persistent link: https://www.econbiz.de/10000919688
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Construction of a Chineseness value scale and a Chinesesness ethnicity scale
Chan, Alvin M.; Rossiter, John R. - 1998
Persistent link: https://www.econbiz.de/10000987565
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Pattern-matching purchase behavior and stochastic brand choice : a low involvement model
Winter, Franz L.; Rossiter, John R. - 1989
Persistent link: https://www.econbiz.de/10000843158
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How the roles of advertising merely appear to have changed
Rossiter, John R.; Percy, Larry - In: International journal of advertising : the quarterly … 32 (2013) 3, pp. 391-398
Persistent link: https://www.econbiz.de/10009789458