We study the role of social engagement and advertising in building entertainment brands. We develop a structural model of viewing behaviors and apply the model to a data set on a new television program that contains both revealed preferences and self-reported preferences and expectations. We use...

Experimental political communication research focuses on understanding media effects given reception. Theoretically, persuasion is a function of the probability an individual receives a given communication and their probability of yielding to what is received. We investigate the implications of...

Under what conditions are individuals persuaded by political arguments encountered in the news? In this project, we integrate recent political science research on the effects of fear on persuasion with dual process models of persuasion from cognitive psychology and the Extended Parallel...

As high-tech markets mature, replacement purchases inevitably become the dominant proportion of sales. Despite the clear importance of replacement, little work examines the separate roles of adoption and replacement. The analysis is complicated by the fact that a consumer's decision to replace a...

As high-tech markets mature, replacement purchases inevitably become the dominant proportion of sales. Despite the clear importance of product replacement, little empirical work examines the separate roles of adoption and replacement. A consumer's replacement decision is dynamic and driven by...