Heated tobacco products (HTPs), a harm reducing cigarette alternative, gained popularity over the past decade and appear to have contributed significantly to the reduction of smoking in Japan. While the increased popularity of HTPs suggests a consumer preference for cigarette alternatives, there...

Electronic cigarettes are a less harmful alternative to combustible cigarettes. We analyze data on e-cigarette choices in an online experimental market. Our data and mixed logit model capture two sources of consumer optimization errors: over-estimates of the relative risks of e-cigarettes; and...

Smoking is the leading preventable cause of death in the U.S. Because e-cigarettes do not involve the combustion of tobacco, vaping offers the potential to prevent most of the health consequences of smoking. We study the impact of an information shock created by an outbreak of lung injuries...