This paper describes the outcome of an artefactual field experiment of group discrimination using sports fanatics. The behavior of individuals whose identity is deeply tied to a larger group or popular institution is politically important, particularly when it comes to crafting public policy....

When corporate sponsors want to maximize their exposure, they often focus sponsorship dollars on events, teams, and athletes that will prove to be reliable, respectable, and, most important, repetitive advertising outlets. Analyzing the factors that increase a broadcaster's propensity to display...

Using data from the 2007, 2008, and 2009 NASCAR seasons, this paper shows that the uncertainty of outcome hypothesis pertains to both race attendance and television audience, with the former only responding to race-level uncertainty and the latter responding to both race-level and season-level...