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An exploratory study of the relation between concrete and abstract product attributes

Snelders, Dirk; Schoormans, Jan P. L. - In: Journal of economic psychology : research in economic … 25 (2004) 6, pp. 803-820

Persistent link: https://www.econbiz.de/10002406327

Narrative transportation in concept tests for really new products : the moderating effect of reader-protagonist similarity

Hende, Ellis van den; Dahl, Darren W.; Schoormans, Jan P. L. - In: The journal of product innovation management : an … 29 (2012) 6, pp. 157-170

Persistent link: https://www.econbiz.de/10010219675

Information in Launch messages : stimulating the adoption of new high-tech consumer products

Talke, Katrin; Snelders, Dirk - In: The journal of product innovation management : an … 30 (2013) 4, pp. 732-749

Persistent link: https://www.econbiz.de/10009771321

The impact of fit measures on the consumer evaluation of new co-branded products

Bouten, Lisanne M.; Snelders, Dirk; Hultink, Erik J. - In: The journal of product innovation management : an … 28 (2011) 4, pp. 455-469

Persistent link: https://www.econbiz.de/10009160948

Product value importance and consumer preference for visual complexity and symmetry

Creusen, Mariëlle E. H.; Veryzer, Robert W.; … - In: European journal of marketing : EJM 44 (2010) 9/10, pp. 1437-1452

Persistent link: https://www.econbiz.de/10008661710

Product attachment and satisfaction : understanding consumers' post-purchase behavior

Mugge, Ruth; Schifferstein, Hendrik N. J.; Schoormans, … - In: The journal of consumer marketing 27 (2010) 2/3, pp. 271-282

Persistent link: https://www.econbiz.de/10003987508

Optimizing consumer responses to mass customization

Mugge, Ruth; Schoormans, Jan P. L. - In: Mass customization for personalized communication …, (pp. 10-22). 2010

Persistent link: https://www.econbiz.de/10003913528

Feature fit : the role of congruence and complementarity when adding versus deleting features from products

Gattol, Valentin; Sääksjärvi, Maria; Gill, Tripat; … - In: European journal of innovation management : EJIM 19 (2016) 4, pp. 589-607

Persistent link: https://www.econbiz.de/10011603611

Get rid of the eco-button! : Design interventions to steer sustainable use of washing machines

Visser, Mirjam; Schoormans, Jan P. L. - In: Cleaner and responsible consumption 8 (2023), pp. 1-10

To reduce energy consumption of households, many appliances contain eco-settings, which when used, reduce energy consumption. However, the effectivity of the eco-settings in reducing energy consumption is hardly tested. Other design for sustainable behaviour strategies like coercion and feedback...

Persistent link: https://www.econbiz.de/10014516280

Product attachment : design strategies to stimulate the emotional bonding to products

Mugge, Ruth - In: Product experience, (pp. 425-440). 2008

Persistent link: https://www.econbiz.de/10014559957