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Consumer behaviour
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1
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Journal of business research : JBR
8
Journal of retailing and consumer services
8
Technological forecasting & social change : an international journal
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Telecommunications policy : the international journal of digital economy, data sciences and new media
6
European Sport management quarterly : ESMQ
5
Journal of sports economics
5
European Journal of Marketing
4
Information systems research : ISR
4
International journal of business information systems : IJBIS
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International journal of sport finance
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Marketing intelligence & planning
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Asia Pacific journal of marketing and logistics
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Information systems management
3
International journal of consumer studies
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International journal of product development : IJPD
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3
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3
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ECONIS (ZBW)
472
Other ZBW resources
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1
Enough drama and horror IRL : how the COVID-19 pandemic changed TV consumption
Kim, Danny D. E.
- In:
Journal of media business studies
20
(
2023
)
1
,
pp. 72-92
Persistent link: https://www.econbiz.de/10014234943
Saved in:
2
Male preference in
television
advertisements for financial services : a content analysis (2011 vs. 2018)
Sandhu, Namrata
- In:
International journal of business and globalisation : IJBG
34
(
2023
)
3
,
pp. 368-390
Persistent link: https://www.econbiz.de/10014388604
Saved in:
3
Women's volleyball demand across different distribution channels
Baecker, Nicolas
;
Chan, Ho Fai
;
Schmidt, Sascha L.
; …
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
5
,
pp. 1090-1110
Persistent link: https://www.econbiz.de/10015178254
Saved in:
4
The role of the marketing mix in
television
media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana
;
Filkov, German
- In:
Economic development : journal of the Institute of …
16
(
2014
)
1/2
,
pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
Saved in:
5
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
6
Television
advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
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7
Sources of direct demand : an examination of demand for the ultimate fighting championship
Watanabe, Nicholas M.
- In:
International journal of sport finance
10
(
2015
)
1
,
pp. 26-41
Persistent link: https://www.econbiz.de/10010489471
Saved in:
8
Internet versus
television
advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
9
Pinning and promotion : how local
television
stations are using Pinterest for branding and audience connectivity
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
Saved in:
10
Twitter use related to reality
television
characters : association with increased marijuana use
Fogel, Joshua
;
Travis, Yosef
- In:
Journal of organizational computing and electronic commerce
27
(
2017
)
2
,
pp. 152-161
Persistent link: https://www.econbiz.de/10011687513
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