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Consumer attitude towards shopping malls in Sub-Saharan Africa : an exploration of the "new" retail format in Ghana

Hinson, Robert; Anning-Dorson, Thomas; Kastner, … - In: African journal of business and economic research : AJBER 7 (2012) 2/3, pp. 97-134

Persistent link: https://www.econbiz.de/10009707824

West African immigrants’ perceptions of advertising in general and impact on buying decisions

Blankson, Charles; Spears, Nancy; Hinson, Robert - In: Journal of international consumer marketing 24 (2012) 3, pp. 168-185

Persistent link: https://www.econbiz.de/10009566968

Children's attitudinal reactions to TV advertisements : the African experience

Gbadamosi, Ayantunji; Hinson, Robert; Tukamushaba, Eddy … - In: International journal of market research : JMRS ; the … 54 (2012) 4, pp. 543-566

Persistent link: https://www.econbiz.de/10009576969

Customers' perceived risk and trust in using mobile money services : an empirical study of Ghana

Abdul-Hamid, Ibn Kailan; Shaikh, Aijaz A.; Boateng, Henry; … - In: International journal of e-business research : an … 15 (2019) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10011996820

The moderating role of demographic variables on customer expectations in airport retail patronage intentions of travellers

Kosiba, John Paul Basewe; Acheampong, Audrey; Adeola, Ogechi - In: Journal of retailing and consumer services 54 (2020), pp. 1-8

Persistent link: https://www.econbiz.de/10012238352

Customer service delivery in Africa : consumer perceptions of quality in selected African countries

Hinson, Robert; Mensah, Esi Akyere; Odame, Doreen … - 2024

Chapter 1 - Why Customer Service Matters to Africa's DevelopmentChapter 2 - Customer Delivery During a Pandemic: Citizens and Health Workers Perceptions of State Covid-19 Interventions in GhanaChapter 3 - Customer Service in GhanaChapter 4 - Customer Experience in Higher Education Institutions:...

Persistent link: https://www.econbiz.de/10014515446

Exploring customer stewardship behaviors in service firms

Boateng, Henry; Amenuvor, Fortune Edem; Adam, Diyawu Rahman - In: European business review 34 (2022) 4, pp. 541-555

Persistent link: https://www.econbiz.de/10013412236

The relationship between CSR and CBBE in sub-Saharan Africa : the moderating role of customer perceived value

Kodua, Prince; Blankson, Charles; Panda, Swati; Nguyen, Thuy - In: Journal of African business 23 (2022) 4, pp. 1088-1108

Persistent link: https://www.econbiz.de/10013417108

The effect of brand heritage in tourists' intention to revisit

Mohammed, Iddrisu; Mahmoud, Mahmoud Abdulai; Hinson, Robert - In: Journal of hospitality and tourism insights 5 (2022) 5, pp. 886-904

Persistent link: https://www.econbiz.de/10013483067

Satellite fans engagement with social networking sites influence on sport team brand equity : a UGT perspective

Ahiabor, Daniel Kofi; Kosiba, John Paul Basewe; Gli, … - In: Digital business 3 (2023) 2, pp. 1-11

Guided by the uses and gratification theory (UGT), this research aims to investigate the influence of gratification (i.e., personal, social, and tension release gratification) sought from social networking sites (SNS) on customer engagement behaviour of satellite fans. Additionally, this...

Persistent link: https://www.econbiz.de/10014476457