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Call back the jury : reinvestigating the effects of fit and parent brand quality in determining brand extension success
Milberg, Sandra J.; Goodstein, Ronald Charles; Sinn, … - In: Journal of marketing management : MM 29 (2013) 3/4, pp. 374-390
Persistent link: https://www.econbiz.de/10009761861
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Compromising the compromise effect : brands matter
Sinn, Francisca; Milberg, Sandra J.; Epstein, Leonardo D.; … - In: Marketing letters : a journal of research in marketing 18 (2007) 4, pp. 223-236
Persistent link: https://www.econbiz.de/10003549582
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A new approach to measuring retail promotion effectiveness : a case of store traffic
Epstein, Leonardo D.; Flores, Arturo A.; Goodstein, … - In: Journal of business research : JBR 69 (2016) 10, pp. 4394-4402
Persistent link: https://www.econbiz.de/10011554662
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Dynamic effects of store promotions on purchase conversion : expanding technology applications with innovative analytics
Epstein, Leonardo D.; Inostroza-Quezada, Ignacio E.; … - In: Journal of business research : JBR 128 (2021), pp. 279-289
Persistent link: https://www.econbiz.de/10012494511