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Consumer behaviour
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Goffin, Keith
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Research technology management : RTM
2
Technological forecasting & social change : an international journal
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Achieving customer satisfaction through integrated products and services : an exploratory study
Raja, Jawwad Z.
;
Bourne, Dorota
;
Goffin, Keith
; …
- In:
The journal of product innovation management : an …
30
(
2013
)
6
,
pp. 1128-1144
Persistent link: https://www.econbiz.de/10010210874
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2
The repertory grid technique as a customer insight method
Baxter, David Ian
;
Goffin, Keith
;
Szwejczewski, Marek
- In:
Research technology management : RTM
57
(
2014
)
4
,
pp. 35-42
Persistent link: https://www.econbiz.de/10010383857
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3
Beyond the voice of the customer : ethnographic market research
Goffin, Keith
;
Varnes, Claus J.
;
Hoven, Chris van der
; …
- In:
Research technology management : RTM
55
(
2012
)
4
,
pp. 45-54
Persistent link: https://www.econbiz.de/10009571085
Saved in:
4
From user insights to user foresights : applying video-based ethnographic narratives and user innovation in NPD
Sakellariou, Evy
;
Karantinou, Kalipso
;
Goffin, Keith
- In:
Technological forecasting & social change : an …
153
(
2020
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012234694
Saved in:
5
Identifying hidden needs : creating breakthrough products
Goffin, Keith
;
Lemke, Fred
-
2010
Persistent link: https://www.econbiz.de/10008667698
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