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Consumer responses toward LGBTQ+ diversity CSR : what differences do CSR levels and CSR fit make?
Kim, Yeonsoo - In: Corporate communications : an international journal 28 (2023) 1, pp. 118-134
Persistent link: https://www.econbiz.de/10013554004
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Consumer responses to the food industry's proactive and passive environmental CSR, factoring in price as CSR tradeoff
Kim, Yeonsoo - In: Journal of business ethics : JOBE 140 (2017) 2, pp. 307-321
Persistent link: https://www.econbiz.de/10011635445
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Is the impact of CSR similar across borders? : an exploratory study comparing young adults' perceptions of CSR between Puerto Rico and United States
Zapata-Ramos, Mari Luz; Kim, Yeonsoo - In: Journal of promotion management : JPM 24 (2018) 1, pp. 128-151
Persistent link: https://www.econbiz.de/10011875360
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Corporate association strategies and consumer responses : the relative effectiveness of CA versus CSR communication strategy by industry type
Kim, Yeonsoo; Park, Hanna; Kim, Jwa K. - In: Journal of marketing communications 25 (2019) 2, pp. 204-227
Persistent link: https://www.econbiz.de/10012203285