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A cross-national comparison of consumer research measures

Parameswaran, Ravi - In: Journal of international business studies : JIBS ; an … 18 (1987) 1, pp. 35-49

Persistent link: https://www.econbiz.de/10001027851

Do consumers follow their heart or mind when purchasing global brands? : empirical insights

Naseem, Nayyer; Yaprak, Attila - In: Journal of global marketing 36 (2023) 1, pp. 42-66

Persistent link: https://www.econbiz.de/10013549994

A dynamic framework for understanding cross-national segmentation

Cannon, Hugh M.; Yaprak, Attila - In: International marketing review 28 (2011) 3, pp. 229-243

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Fairness perceptions of retail price increases by foreign and domestic brands : the roles of ethnocentric beliefs, profit stickiness, and contextual information

Dutta, Sujay; Yaprak, Attila; Grewal, Dhruv - In: Journal of business research : JBR 75 (2017), pp. 37-45

Persistent link: https://www.econbiz.de/10011699760

Measurement problems in cross-national consumer research: the state-of-the-art and future research directions

Yaprak, Attila - In: Handbook of research in international marketing, (pp. 175-189). 2003

Persistent link: https://www.econbiz.de/10001803852

Global Brand Attitude, Perceived Value, Consumer Affinity, and Purchase Intentions: A Multidimensional View of Consumer Behavior and Global Brands

Naseem, Nayyer; Verma, Swati; Yaprak, Attila - In: International marketing in the fast changing world, (pp. 255-288). 2015

Purpose The purpose of this paper is to shed light on the interplay between selected consumer behavior constructs and their individual and joint influences on purchase intentions of global, local, and hybrid brands. This is a topic that is becoming increasingly important as the world moves...

Persistent link: https://www.econbiz.de/10015367301