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Understanding the strategic consequences of customer privacy concerns : a meta-analytic review
Okazaki, Shintaro; Eisend, Martin; Plangger, Kirk; … - In: Journal of retailing 96 (2020) 4, pp. 458-473
Persistent link: https://www.econbiz.de/10012495484
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When plentiful platforms pay off : assessment orientation moderates the effect of assortment size on choice engagement and product valuation
Mathmann, Frank; Chylinski, Mathew; Ruyter, Ko de; … - In: Journal of retailing 93 (2017) 2, pp. 212-227
Persistent link: https://www.econbiz.de/10011721814
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Perceived brand transparency : a conceptualization and measurement scale
Montecchi, Matteo; Plangger, Kirk; West, Douglas C.; … - In: Psychology & marketing 41 (2024) 10, pp. 2274-2297
Persistent link: https://www.econbiz.de/10015133745
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Bridging imagination gaps on the path to purchase with augmented reality : field and experimental evidence
Hilken, Tim; Heller, Jonas; Keeling, Debbie I.; … - In: Journal of interactive marketing 57 (2022) 2, pp. 356-375
Persistent link: https://www.econbiz.de/10015424205
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Customer self-efficacy in technology-based self-service : assessing between- and within-person differences
Beuningen, Jacqueline van; Ruyter, Ko de; Wetzels, Martin; … - In: Journal of service research : JSR 11 (2008/09) 4, pp. 407-428
Persistent link: https://www.econbiz.de/10003853607
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Consumer cynicism toward collective buying : the interplay of others' outcomes, social value orientation, and mood
Dolen, Willemijn M. van; De Cremer, David; Ruyter, Ko de - In: Psychology & marketing 29 (2012) 5, pp. 306-321
Persistent link: https://www.econbiz.de/10009547323
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Take it or leave it : using regulatory fit theory to understand reward redemption in channel reward programs
Keeling, Debbie Isobel; Daryanto, Ahmad; Ruyter, Ko de; … - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1345-1356
Persistent link: https://www.econbiz.de/10010227743
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Knowledge creation through mobile social networks and its impact on intentions to use innovative mobile services
Kleijnen, Mirella; Lievens, Annouk; Ruyter, Ko de; … - In: Journal of service research : JSR 12 (2009/10) 1, pp. 15-35
Persistent link: https://www.econbiz.de/10003877619
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The extended transportation-imagery model : a meta-analysis of the antecedents and consequences of consumers' narrative transportation
Laer, Tom van; Ruyter, Ko de; Visconti, Luca M.; … - In: Journal of consumer research : JCR ; an … 40 (2013/14) 5, pp. 797-817
Persistent link: https://www.econbiz.de/10010253804
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Consumer responses to vertical service line extensions
Lei, Jing; Ruyter, Ko de; Wetzels, Martin - In: Journal of retailing 84 (2008) 3, pp. 268-280
Persistent link: https://www.econbiz.de/10003782181