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An innovative approach to online consumer behaviour segmentation : the self-determination theory in an uncertain scenario
Appolloni, Andrea; Basile, Vincenzo; Caboni, Federica; … - In: European journal of innovation management 26 (2023) 7, pp. 308-327
Persistent link: https://www.econbiz.de/10014500873
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Mapping the scholarly landscape of TikTok (Douyin) : a bibliometric exploration of research topics and trends
Rejeb, Abderahman; Rejeb, Karim; Appolloni, Andrea; … - In: Digital business 4 (2024) 1, pp. 1-23
The TikTok platform has become widely popular among younger generations and has influenced various industries and aspects of life. This systematic literature review, using bibliometric methods, aims to examine the evolution of TikTok research from its initial development to its current status. A...
Persistent link: https://www.econbiz.de/10015052178
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Gamification and sustainable development : role of gamified learning in sustainable purchasing
Zafar, Abaid Ullah; Shahzad, Mohsin; Shahzad, Khuram; … - In: Technological forecasting and social change : an … 198 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10015075680
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Signals vs. reality : consumer responses to green claims in quick commerce
Choubey, Vardhan Mahesh; Joshi, Prasad Vasant; … - 2025
Persistent link: https://www.econbiz.de/10015358280
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Understanding the role of consumers for a sustainable future : empirical evidence from a three-stage hybrid analysis incorporating bibliometrics, PLS-SEM, and ANN
Armutcu, Barış; Ramadani, Veland; Tan, Ahmet; … - 2025
Persistent link: https://www.econbiz.de/10015357862