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Managing brands and customer engagement in online brand communities

Wirtz, Jochen; den Ambtman, Anouk; Bloemer, Josée; … - In: Journal of Service Management 24 (2013) 3, pp. 223-244

Purpose – Given the dramatic technology‐led changes that continue to take place in the marketplace, researchers and practitioners alike are keen to understand the emergence and implications of online brand communities (OBCs). The purpose of this paper is to explore OBCs from both consumer...

Persistent link: https://www.econbiz.de/10014894455

Macroeconomic implications of virtual shopping : a theoretical approach

Yetkiner, İbrahim Hakan (contributor); … - 2000 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001711010

Managing brands and customer engagement in online brand communities

Wirtz, Jochen; Ambtman, Anouk den; Bloemer, Johanna M.; … - In: Journal of service management 24 (2013) 3, pp. 223-244

Persistent link: https://www.econbiz.de/10009765063

Balancing the balance : self-control mechanisms and compulsive buying

Horváth, Csilla; Büttner, Oliver B.; Belei, Nina; … - In: Journal of economic psychology : research in economic … 49 (2015), pp. 120-132

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The role of brands in the behavior and purchase decisions of compulsive versus noncompulsive buyers

Horváth, Csilla; Birgelen, Marcel van - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 2-21

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Shopping enjoyment to the extreme : hedonic shopping motivations and compulsive buying in developed and emerging markets

Horváth, Csilla; Adıgüzel, Feray - In: Journal of business research : JBR 86 (2018), pp. 300-310

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"Don't pretend to be my friend!" when an informal brand communication style backfires on social media

Grety, Anaïs; Horváth, Csilla; Belei, Nina; Riel, … - In: Journal of business research : JBR 74 (2017), pp. 77-89

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Say what? : how the interplay of tweet readability and brand hedonism affects consumer engagement

Davis, Scott W.; Horváth, Csilla; Gretry, Anaïs; … - In: Journal of business research : JBR 100 (2019), pp. 150-164

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Incorporating responsiveness to marketing efforts when modeling brand choice

Fok, Dennis; Franses, Philip Hans; Paap, Richard - 2001

Persistent link: https://www.econbiz.de/10001612168

Modeling category-level purchase timing with brand-level marketing variables

Fok, Dennis (contributor); Paap, Richard (contributor) - 2003 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001783902