Showing 1 - 5 of 5
Persistent link: https://www.econbiz.de/10014301346
Persistent link: https://www.econbiz.de/10011432814
Persistent link: https://www.econbiz.de/10012305219
Persistent link: https://www.econbiz.de/10014334293
Consumer trust is essential for a business to successfully promote new products and services. This paper develops a trust model from a social commerce perspective by investigating the influence of social commerce constructs on consumer trust in new products and services. By using an empirical...
Persistent link: https://www.econbiz.de/10014143375