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Learning to be consumers of "smart" retail channels : the baby boomer experience
Robichaud, Zachary; Yu, Hong - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 536-560
Persistent link: https://www.econbiz.de/10014369366
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Bridging the information asymmetry in e-commerce : an intercultural perspective on sustainable clothing
Robichaud, Zachary; Brand, Benedikt M.; Yu, Hong - In: International journal of retail and distribution management 52 (2024) 10/11, pp. 1004-1019
Persistent link: https://www.econbiz.de/10015158262
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We stand by our brand : consumers' post-food safety crisis purchase intention and moral reasoning
Yu, Heyao; Legendre, Tiffany S.; Ma, Jing - In: Journal of business research : JBR 132 (2021), pp. 79-87
Persistent link: https://www.econbiz.de/10012581565
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A study on factors affecting service quality and loyalty intention in mobile banking
Zhou, Qingji; Lim, Fong Jie; Yu, Han; Xu, Gaoqian; Ren, … - In: Journal of retailing and consumer services 60 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012502613
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Consumer affinity and an extended view of the spillover effects of attitudes toward a cross‑border‑acquisition event
Shi, Tiebing; Yu, Han; Lim, Chi Lo - In: The journal of brand management : an international journal 28 (2021) 6, pp. 596-608
Persistent link: https://www.econbiz.de/10012792875
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Brand betrayal and moral judgment : consumers' responses to M&A of local foodservice brands
Yu, Heyao; Legendre, Tiffany S.; Jung, InHaeng - In: International journal of contemporary hospitality management 34 (2022) 12, pp. 4592-4608
Persistent link: https://www.econbiz.de/10013455343
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Transformation of consumer expectations for well-being in hospitality : a systems framework
Zhang, Lu; Wei, Wei; Yu, Heyao; Sharma, Amit; Olson, Eric D. - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 4, pp. NP4-NP17
Persistent link: https://www.econbiz.de/10014265895
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The influence of empathy on food allergy training effectiveness : an experimental study with foodservice employees in the US
Wen, Han; Yu, Heyao - In: International journal of hospitality management 119 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10015070766
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Boycotting Asian restaurants : the effect of mortality salience, contagion name, and media exposure on boycotting
Legendre, Tiffany S.; Yu, Heyao; Ding, Anni; Madera, Juan M. - In: International journal of hospitality management 107 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10014227725
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Why buy used? : motivators and barriers for re-commerce luxury fashion
Tangri, Karun; Yu, Hong - In: International journal of retail and distribution management 51 (2023) 9/10, pp. 1095-1114
Persistent link: https://www.econbiz.de/10014484072