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Consumer behaviour
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Chen, Li
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Omega : the international journal of management science
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Economic modelling
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European journal of marketing
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Frontiers of business research in China : selected publications from Chinese universities
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International journal of hospitality management
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ECONIS (ZBW)
19
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1
Do "likes" in a brand community always make you buy more?
Liang, Chen
;
Wu, Ji
;
Li, Xinxin
- In:
Information systems research : ISR
35
(
2024
)
4
,
pp. 1681-1700
Persistent link: https://www.econbiz.de/10015193820
Saved in:
2
How NAFTA affected U.S. vehicle emissions : demand growth and usage patterns
Lian, Zeng
;
Liang, Chen
;
Tan, Hongru
- In:
Economic modelling
143
(
2025
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015193351
Saved in:
3
What drives digital engagement with sponsored videos? : an investigation of video influencers’ authenticity management strategies
Chen, Li
;
Yan, Yajie
;
Smith, Andrew N.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 198-221
Persistent link: https://www.econbiz.de/10013493175
Saved in:
4
To respond or not to respond? : the reviewer- and review content-related influencers on managerial response decision towards customer reviews
Wu, Jiajun
;
Ye, Jun
;
Zhou, Kun
;
Chen, Liwei
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014439944
Saved in:
5
Do consumers prefer sad faces on eco-friendly products? : how facial expressions on green products in advertisements influence purchase intentions
Zhang, Ke
;
Wang, Siqi
;
Yang, Huan
;
Chen, Long
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 274-289
Persistent link: https://www.econbiz.de/10014375188
Saved in:
6
Mathematical programming models for revenue management under customer choice
Chen, Lijian
;
Homem-de-Mello, Tito
- In:
European journal of operational research : EJOR
203
(
2010
)
2
,
pp. 294-305
Persistent link: https://www.econbiz.de/10003943699
Saved in:
7
Optimal pricing strategy under trade-in program in the presence of strategic consumers
Liu, Jingchen
;
Zhai, Xin
;
Chen, Lihua
- In:
Omega : the international journal of management science
84
(
2018
),
pp. 1-17
Persistent link: https://www.econbiz.de/10011993123
Saved in:
8
The interaction between product rollover strategy and pricing scheme
Liu, Jingchen
;
Zhai, Xin
;
Chen, Lihua
- In:
International journal of production economics
201
(
2018
),
pp. 116-135
Persistent link: https://www.econbiz.de/10011870153
Saved in:
9
Seller information sharing in online marketplaces
Chen, Li
;
Zhu, Fengxia
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
11/12
,
pp. 1191-1218
Persistent link: https://www.econbiz.de/10012623866
Saved in:
10
Innovation uncertainty, new product press timing and strategic consumers
Hao, Zhaowei
;
Qi, Wei
;
Gong, Tianxiao
;
Chen, Lihua
; …
- In:
Omega : the international journal of management science
89
(
2019
),
pp. 122-135
Persistent link: https://www.econbiz.de/10012118621
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