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Financial stability or instability? : impact from Chinese consumer confidence

Liu, Shi-Qi; Qi, Xin-Zhou; Qin, Meng; Su, Chi-Wei - In: Romanian journal of economic forecasting 22 (2019) 4, pp. 25-43

Persistent link: https://www.econbiz.de/10012420578

Chinese consumer confidence : a catalyst for the outbound tourism expenditure?

Su, Chi-Wei; Meng, Xian-Li; Tao, Ran; Umar, Muhammad - In: Tourism economics : the business and finance of tourism … 29 (2023) 3, pp. 696-717

Persistent link: https://www.econbiz.de/10014325817

The impact of consumer confidence on oil prices

Su, Chi-Wei; Wang, Dan; Mirza, Nawazish; Zhong, Yifan; … - In: Energy economics 124 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014482816

Perceived competence overrides gender bias : gender roles, affective trust and leader effectiveness

Hu, Lingyan; Jiang, Ning; Huang, He; Liu, Yan - In: Leadership & organization development journal 43 (2022) 5, pp. 719-733

Persistent link: https://www.econbiz.de/10013355440

The effectiveness of membership-based free shipping : an empirical investigation of consumers' purchase behaviors and revenue contribution

Guo, Fangfei; Liu, Yan - In: Journal of marketing 87 (2023) 6, pp. 869-888

Persistent link: https://www.econbiz.de/10014432720

The negative and positive consequences of placing nonpromoted products next to promoted products

Kan, Christina; Liu, Yan; Lichtenstein, Donald R.; … - In: Journal of marketing 87 (2023) 6, pp. 928-948

Persistent link: https://www.econbiz.de/10014432748

The dynamic impact of product-harm crises on brand preference and advertising effectiveness : an empirical analysis of the automobile industry

Liu, Yan; Shankar, Venkatesh - In: Management science : journal of the Institute for … 61 (2015) 10, pp. 2514-2535

Persistent link: https://www.econbiz.de/10011386267

The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency

Liu, Yan; Li, Krista J.; Chen, Haipeng; Balachander, … - In: Journal of marketing 81 (2017) 1, pp. 83-102

Persistent link: https://www.econbiz.de/10011636855

Standing with our hometowns? : the relationship between residents' perceived threat from COVID-19 and intention to support tourism recovery in their hometown

Liu, Yan; Cao, Xinyue; Font, Xavier; Cao, Xingping - In: Journal of destination marketing & management 25 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10014225899

Dynamic Pricing with Money Back Guarantees

Chen, Ningyuan - 2019

Money back guarantees (MBGs), which allow customers to return products that do not meet their expectations, are widely used in the retail industry. In this paper, we study a retailer's MBG policy with dynamic pricing of a limited inventory. A key decision for the retailer is to decide whether to...

Persistent link: https://www.econbiz.de/10012890169