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Fight alone or together? : the influence of risk perception on helping behavior

Yin, Liping; Wu, Yenchun Jim - In: Journal of risk and financial management : JRFM 15 (2022) 2, pp. 1-15

Will there be a greater sense of solidarity and friendship during public crises? This study aims to determine whether risk perception influences employees’ willingness to assist in times of public crisis, taking COVID-19 as a specific research scenario and based on the theory of “tend and...

Persistent link: https://www.econbiz.de/10012821585

Decision making in online auctions

Huang, Yi-chun; Wu, Yen-chun Jim; Wang, Yu-chun; … - In: Management decision : MD 49 (2011) 5, pp. 784-800

Persistent link: https://www.econbiz.de/10009239507

How does consumers' perception of sports stars' personal brand promote consumers' brand love? : a mediation model of global brand equity

Zhou, Fei; Mou, Jian; Su, Qiulai; Wu, Yenchun Jim - In: Journal of retailing and consumer services 54 (2020), pp. 1-10

Persistent link: https://www.econbiz.de/10012238326

Can data-driven precision marketing promote user ad clicks? : evidence from advertising in WeChat moments

Yu, Chuanpeng; Zhang, Zhengang; Lin, Chunpei; Wu, … - In: Industrial marketing management : the international … 90 (2020), pp. 481-492

Persistent link: https://www.econbiz.de/10012372707

Temporary rules of retail product sales time series based on the matrix profile

Li, Hailin; Wu, Yenchun Jim; Zhang, Shijie; Zou, Jinchuan - In: Journal of retailing and consumer services 60 (2021), pp. 1-16

Persistent link: https://www.econbiz.de/10012502642

The merits of a sentiment analysis of antecedent comments for the prediction of online fundraising outcomes

Wang, Wei; Guo, Lihuan; Wu, Yenchun Jim - In: Technological forecasting & social change : an … 174 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013204917