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Taiwan : consumers' reactions to Tesco's market entry in Taiwan ; a comparison with the UK experience
Ho, Ching-wei; Temperley, John - In: Marketing management in Asia, (pp. 101-119). 2013
Persistent link: https://www.econbiz.de/10009659656
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Consumer behavior on Facebook : does consumer participation bring positive consumer evaluation of the brand?
Ho, Ching-wei - In: EuroMed journal of business 9 (2014) 3, pp. 252-267
Persistent link: https://www.econbiz.de/10010416279
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"They" are or "we" are? : an analysis of Facebook interaction effects on brand loyalty
Ho, Ching Wei - In: Global business & economics review 18 (2016) 5, pp. 497-516
Persistent link: https://www.econbiz.de/10011665402
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The marketing implications of the "undesired self"; the case of Chinese Y-generation
Thrassou, Alkis; Vrontis, Demetris; Ho, Ching-wei - In: Journal for global business advancement : JGBA 1 (2007/08) 4, pp. 390-408
Persistent link: https://www.econbiz.de/10003771467
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The impact of consumer and environmental CSR on consumer behavioural intention
Ho, Ching Wei; Ding, May-Ching; Lii, Yuan-Shuh - In: World review of entrepreneurship, management and … 13 (2017) 1, pp. 10-26
Persistent link: https://www.econbiz.de/10011730529
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What men and women really want : differences in gender-based evaluations of service recovery efforts
Ding, May-Ching; Ho, Ching Wei; Lii, Yuan-Shuh - In: Journal of Asia Pacific business 17 (2016) 1, pp. 59-80
Persistent link: https://www.econbiz.de/10011457884