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A mixed frequency approach to the forecasting of private consumption with ATM/POS data
Duarte, Cláudia; Rodrigues, Paulo M. M.; Rua, António - In: International journal of forecasting 33 (2017) 1, pp. 61-75
Persistent link: https://www.econbiz.de/10011754684
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Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine; Loureiro, Sandra Maria Correia; … - In: The journal of brand management : an international journal 30 (2023) 5, pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
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Attention, emotions and cause-related marketing effectiveness
Guerreiro, João; Rita, Paulo; Trigueiros, Duarte - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1728-1750
Persistent link: https://www.econbiz.de/10011449307
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Unfolding the characteristics of incentivized online reviews
Costa, Ana; Guerreiro, João; Moro, Sérgio; Henriques, … - In: Journal of retailing and consumer services 47 (2019), pp. 272-281
Persistent link: https://www.econbiz.de/10011995624
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A decision support system framework to track consumer sentiments in social media
Nave, Marta; Rita, Paulo; Guerreiro, João - In: Journal of hospitality marketing & management 27 (2018) 6, pp. 693-710
Persistent link: https://www.econbiz.de/10011919958
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Are Yelp's tips helpful in building influential consumers?
Guerreiro, João; Moro, Sérgio - In: Tourism management perspectives : TMP 24 (2017), pp. 151-154
Persistent link: https://www.econbiz.de/10011810760
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How escapism leads to behavioral intention in a virtual reality store with background music?
Loureiro, Sandra Maria Correia; Guerreiro, João; … - In: Journal of business research : JBR 134 (2021), pp. 288-300
Persistent link: https://www.econbiz.de/10012643762
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The effects of cultural differences on social media behaviour
Guftométros, Myron; Guerreiro, João - In: International journal of internet marketing and … 15 (2021) 4, pp. 412-428
Persistent link: https://www.econbiz.de/10012670676
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Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia; … - In: Journal of hospitality marketing & management 28 (2019) 2, pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
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Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira; Loureiro, Sandra Maria Correia; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 304-313
Persistent link: https://www.econbiz.de/10012179025