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Effect of consumption values on consumer behavior : a Meta-analysis

Mason, Michela C.; Oduro, Stephen; Umar, Rana Muhammad; … - In: Marketing intelligence & planning 41 (2023) 7, pp. 923-944

Persistent link: https://www.econbiz.de/10014381225

To Rome with love : a moderated mediation model in Roman heritage consumption

Scarpi, Daniele; Mason, Michela C.; Raggiotto, Francesco - In: Tourism management : research, policies, practice 71 (2019), pp. 389-401

Persistent link: https://www.econbiz.de/10011987946

Investigating the antecedents of African fast food customers' loyalty : a self-congruity perspective

Shamah, Rania A. M.; Mason, Michela C.; Moretti, Andrea; … - In: Journal of business research : JBR 86 (2018), pp. 446-456

Persistent link: https://www.econbiz.de/10011855373

Faster! : more! : better! : drivers of upgrading among participants in extreme sports events

Raggiotto, Francesco; Scarpi, Daniele; Mason, Michela C. - In: Journal of business research : JBR 102 (2019), pp. 1-11

Persistent link: https://www.econbiz.de/10012103799

An analysis of the relationships between human, technological and physical factors in the retail banking sector

Mason, Michela C.; Massara, Francesco; Raggiotto, Francesco - In: Italian journal of marketing : ITJM 2022 (2022) 2, pp. 249-266

Persistent link: https://www.econbiz.de/10013277062

How do customers respond to external store environment? : analyzing the new luxury segment

Raggiotto, Francesco; Mason, Michela C.; Moretti, Andrea; … - In: Journal of global scholars of marketing science : … 33 (2023) 3, pp. 332-348

Persistent link: https://www.econbiz.de/10014319610

Role of theory of consumption values in consumer consumption behavior : a review and Agenda

Bahoo, Salman; Umar, Rana Muhammad; Mason, Michela C.; … - In: The international review of retail, distribution and … 34 (2024) 4, pp. 417-441

Persistent link: https://www.econbiz.de/10015051395

A multi-dimensional view of consumer value to explain socially-responsible consumer behavior : a fuzzy-set analysis of Generation Y's fast-fashion consumers

Pauluzzo, Rubens; Mason, Michela C. - In: Journal of marketing theory and practice : JMTP 30 (2022) 2, pp. 191-212

Persistent link: https://www.econbiz.de/10013358764

Amidst technology, environment and human touch : understanding elderly customers in the bank retail sector

Mason, Michela C.; Zamparo, Gioele; Pauluzzo, Rubens - In: International journal of bank marketing 41 (2023) 3, pp. 572-600

Persistent link: https://www.econbiz.de/10014267107

Different preferences for wine communication

Sillani, Sandro; Miccoli, Alessandra; Nassivera, Federico - In: Wine Economics and Policy 6 (2017) 1, pp. 28-39

This study aimed at verifying the presence of variations in the reactions of different types of audiences to certain communication tools for wine. Five samples of audiences were compared: wine professionals, organic produce specialists, wine tourists, and two samples of general tourists. The...

Persistent link: https://www.econbiz.de/10011986538