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Das kleine Schwarze : jugendliche Autoträume als Herausforderung für das Zukunftsmanagement
Rust, Holger - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009126756
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An empirical study on attitudinal consequences of product recall
Buran, Tugrul; Okan, Elif Yolbulan - In: Journal of euromarketing 21 (2012) 2/3, pp. 110-123
Persistent link: https://www.econbiz.de/10009728878
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Climate change and cars in the EU : the roles of auto firms, consumers, and policy in responding to global environmental change
Whitmarsh, Lorraine; Köhler, Jonathan Hugh - In: Cambridge journal of regions economy and society 3 (2010) 3, pp. 427-441
Persistent link: https://www.econbiz.de/10010363154
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Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.; Scheiner, Christian Willi; … - In: International journal of technology marketing : IJTMkt 11 (2016) 1, pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
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The automotive industry and the increasing relevance of a consumer perspective : a research agenda
Lanzini, Pietro - In: International journal of automotive technology and … 18 (2018) 1, pp. 46-58
Persistent link: https://www.econbiz.de/10011862005
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The existing and the emerging : car ownership and car sharing on the road towards sustainable mobility
Svennevik, Elisabeth Marie Cassidy - In: International journal of automotive technology and … 19 (2019) 3/4, pp. 281-300
Persistent link: https://www.econbiz.de/10012106826
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Performance of direct mail in building customer loyalty in Greek automotive sector during the financial crisis
Malliari, Lila; Sirkeci, Ibrahim - In: International journal of business performance management 18 (2017) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10011725665
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The impact of informational and emotional television ad content on online search and sales
Guitart, Ivan A.; Stremersch, Stefan - In: Journal of marketing research 58 (2021) 2, pp. 299-320
Persistent link: https://www.econbiz.de/10012492707
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The impact of social networking sites on luxury vehicles purchase decision process in Gulf Cooperation Council countries
Al-Abdallah, Ghaith Mustafa; Khair, Nadine; Elmarakby, Reyad - In: Journal of international consumer marketing 33 (2021) 5, pp. 559-577
Persistent link: https://www.econbiz.de/10012650585
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The dawn of traditional CX metrics? : examining satisfaction, EXQ, and WAR
Imhof, Gustavo; Klaus, Philipp - In: International journal of market research 62 (2020) 6, pp. 673-688
Persistent link: https://www.econbiz.de/10012308994