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Goal-gradient point rewards can increase consumers' willingness to purchase poverty-alleviating products
Zou, Fei; Yang, Mei; Zhou, Yanju; Deng, Yaling; Xie, Baiwei - In: Socio-economic planning sciences : the international … 92 (2024), pp. 1-16
Persistent link: https://www.econbiz.de/10014528999
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Conspicuous display through photo sharing in online reviews : evidence from an online travel platform
Hu, Xin; Luo, Jifeng; Wu, Zhiyan - In: Information & management : the internat. journal of … 59 (2022) 8, pp. 1-18
Persistent link: https://www.econbiz.de/10013488529
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Where did all the remittances go? : understanding the impact of remittances on consumption patterns in rural China
Zhu, Y.; Wu, Z.; Peng, L.; Sheng, L. - In: Applied economics 46 (2014) 10/12, pp. 1312-1322
Persistent link: https://www.econbiz.de/10010399281
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A brand culture apporach to Chinese cultural heritge brands
Schroeder, Jonathan E.; Borgerson, Janet; Wu, Zhiyan - In: The journal of brand management : an international journal 22 (2015) 3, pp. 261-279
Persistent link: https://www.econbiz.de/10011349976
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Forms of inconspicuous consumption : what drives inconspicuous luxury consumption in China?
Wu, Zhiyan; Luo, Jifeng; Schroeder, Jonathan E.; … - In: Marketing theory 17 (2017) 4, pp. 491-516
Persistent link: https://www.econbiz.de/10011825049
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Customer mistreatment and employees' coping strategies : a Meta-SEM analysis
Ma, Yu; Liu, Pei; An, Xinru; Wu, Zhongda; Li, Aimei; … - In: Tourism management : research, policies, practice 106 (2025), pp. 1-13
Persistent link: https://www.econbiz.de/10015077961
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How perceived overqualification influences knowledge hiding from the relational perspective : the moderating role of perceived overqualification differentiation
Wu, Zhouyue; Zhou, Xiaohu; Wang, Qiao; Liu, Jingjing - In: Journal of knowledge management 27 (2023) 6, pp. 1720-1739
Persistent link: https://www.econbiz.de/10014321215
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The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting; Wu, Zhanyong; Hu, Long; Jia, Qingcheng - In: International journal of consumer studies 47 (2023) 4, pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
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Webrooming as the new retail experience : a smart-shopping perspective
Wu, ZiQiang; Aw, Eugene Cheng-Xi; Chuah, Stephanie Hui-wen - In: International journal of retail and distribution management 51 (2023) 6, pp. 736-754
Persistent link: https://www.econbiz.de/10014281101
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Factors influencing customer retention in the parcel delivery industry
Wu, Zonghong; Nuttawut Rojniruttikul - In: Corporate Practices: Policies, Methodologies, and …, (pp. 789-805). 2024
Persistent link: https://www.econbiz.de/10014575003