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Status consumption in cross-national context : socio-psychological, brand and situational antecedents

Shukla, Paurav - In: International marketing review 27 (2010) 1, pp. 108-129

Persistent link: https://www.econbiz.de/10003949175

The impact of organizational efforts on consumer concerns in an online context

Shukla, Paurav - In: Information & management : the internat. journal of … 51 (2014) 1, pp. 113-119

Persistent link: https://www.econbiz.de/10010259644

Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions : measuring interfunctional interactions and a cross-national comparison

Shukla, Paurav - In: Journal of world business : JWB 46 (2011) 2, pp. 242-252

Persistent link: https://www.econbiz.de/10008935741

Effects of perceived sacrifice, quality, value, and satisfaction on behavioral intentions in the service environment

Shukla, Paurav - In: Services marketing quarterly 31 (2010) 4, pp. 466-484

Persistent link: https://www.econbiz.de/10008729056

The influence of value perceptions on luxury purchase intentions in developed and emerging markets

Shukla, Paurav - In: International Marketing Review 29 (2012) 6, pp. 574-596

Purpose – Despite the growing debate about differences in consumer attitudes and behavior in emerging and developed markets, there is little research on the differences in consumer value perceptions and their influence on purchase intentions. Focusing on the theory of impression management,...

Persistent link: https://www.econbiz.de/10014827565

The effects of masstige on loss of scarcity and behavioral intentions for traditional luxury consumers

Rosendo-Rios, Veronica; Shukla, Paurav - In: Journal of business research : JBR 156 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10013534215

When luxury democratizes : exploring the effects of luxury democratization, hedonic value and instrumental self-presentation on traditional luxury consumers' behavioral intentions

Rosendo-Rios, Veronica; Shukla, Paurav - In: Journal of business research : JBR 155 (2023) 2, pp. 1-10

Persistent link: https://www.econbiz.de/10013492787

Conspicuous and inconspicuous consumption of luxury goods in a digital world : implications for advertisers

Pangarkar, Aniruddha; Shukla, Paurav - In: International journal of advertising : the review of … 42 (2023) 7, pp. 1145-1149

Persistent link: https://www.econbiz.de/10014338530

Conspicuous and inconspicuous consumption of luxury goods in a digital world : insights, implications, and future research directions

Pangarkar, Aniruddha; Shukla, Paurav - In: International journal of advertising : the review of … 42 (2023) 7, pp. 1226-1238

Persistent link: https://www.econbiz.de/10014338604

The moderating influence of socio-demographic factors on the relationship between consumer psychographics and the attitude towards private label brands

Shukla, Paurav; Banerjee, Madhumita; Adidam, Phani Tej - In: Journal of consumer behaviour : an international … 12 (2013) 6, pp. 423-435

Persistent link: https://www.econbiz.de/10010230139