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Verification of GPDS planning framework for social marketing : a Delphi method
Akbar, M. Bilal; Barnes, Elizabeth - In: International review on public and non-profit marketing 21 (2024) 1, pp. 51-81
Persistent link: https://www.econbiz.de/10014501177
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Guest editorial: Fast fashion : a second special issue
Barnes, Liz; Lea-Greenwood, Gaynor - In: Journal of fashion marketing and management 17 (2013) 2, pp. 140
Persistent link: https://www.econbiz.de/10009771285
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Country of origin : reshoring implication in the context of the UK fashion industry
Rashid, Arooj; Barnes, Liz - In: Reshoring of manufacturing : drivers, opportunities, …, (pp. 183-201). 2017
Persistent link: https://www.econbiz.de/10011714495
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Management perspectives on country of origin
Rashid, Arooj; Barnes, Liz; Warnaby, Gary - In: Journal of fashion marketing and management 20 (2016) 2, pp. 230-244
Persistent link: https://www.econbiz.de/10011575487
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Country of origin association in retail and wholesale branding
Rashid, Arooj; Barnes, Liz - In: Journal of promotion management : JPM 24 (2018) 3, pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
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How social media influencers' narrative strategies benefit cultivating influencer marketing : tackling issues of cultural barriers, commercialised content, and sponsorship disclosure
Zhou, Shuang; Blazquez Cano, Marta; McCormick, Helen; … - In: Journal of business research : JBR 134 (2021), pp. 122-142
Persistent link: https://www.econbiz.de/10012643522
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Country of origin association in retail and wholesale branding
Rashid, Arooj; Barnes, Liz - In: Country of origin effect : looking back and moving forward, (pp. 20-39). 2019
Persistent link: https://www.econbiz.de/10012008489