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Young consumers' innovativeness and hedonic/utilitarian cool attitudes

Noh, Mijeong; Runyan, Rodney; Mosier, Jon - In: International journal of retail & distribution management 42 (2014) 4, pp. 267-280

Persistent link: https://www.econbiz.de/10010380627

The influence of prior experience and age on mature consumers's perceptions and intentions of internet apparel shopping

Kwon, Wi-Suk; Noh, Mijeong - In: Journal of fashion marketing and management 14 (2010) 3, pp. 335-349

Persistent link: https://www.econbiz.de/10008654373

A comparison of four strategies to promote fair trade products

Chen, Shih‐Mei; Huddleston, Patricia - In: International Journal of Retail & Distribution Management 37 (2009) 4, pp. 336-345

Purpose – The purpose of this paper is, first, to assess the influence of four promotional strategies on students' purchase intention for fair trade coffee; and second to examine the effect of attractiveness and credibility of two university sports celebrities on purchase intention for...

Persistent link: https://www.econbiz.de/10014803416

Consumer‐brand relationships in sport: brand personality and identification

Carlson, Brad D.; Todd Donavan, D.; Cumiskey, Kevin J. - In: International Journal of Retail & Distribution Management 37 (2009) 4, pp. 370-384

Purpose – The purpose of this paper is to investigate the relationships between the brand personality of a sports team and the related consumer outcomes of identification and retail spending. Design/methodology/approach – A field study was conducted with games watched and retail spending as...

Persistent link: https://www.econbiz.de/10014803419

Retailing in a connected world

Grewal, Dhruv; Roggeveen, Anne; Runyan, Rodney C. - In: Journal of marketing management : MM 29 (2013) 3/4, pp. 263-270

Persistent link: https://www.econbiz.de/10009761885

Sports celebrity endorsements in retail products advertising

Lear, Karen E.; Runyan, Rodney C.; Whitaker, William H. - In: International journal of retail & distribution management 37 (2009) 4, pp. 308-321

Persistent link: https://www.econbiz.de/10009522005

Exploring the impact of shopper ethnicity through the path-to-purchase framework

Jones, Robert Paul; Camp, Kerri M.; Runyan, Rodney C. - In: Journal of retailing and consumer services 45 (2018), pp. 152-162

Persistent link: https://www.econbiz.de/10011929929

Conceptualizing a path-to-purchase framework and exploring its role in shopper segmentation

Jones, Robert Paul; Runyan, Rodney C. - In: International journal of retail & distribution management 44 (2016) 8, pp. 776-798

Persistent link: https://www.econbiz.de/10011615480

Brand experience and brand implications in a multi-channel setting

Jones, Robert Paul; Runyan, Rodney C. - In: The international review of retail, distribution and … 23 (2013) 3, pp. 265-290

Persistent link: https://www.econbiz.de/10009781181